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The Fold Customer Survey

We want to hear from you!

As we look to the future, we want to make sure The Fold continues to evolve around your needs. We’d love to understand how your work and lifestyle are changing, what matters most to you, and how we can better support you.

Please tell us what you really think — and what you’d love to see from The Fold in the future. Your feedback will help shape what we do next.

We know you’re busy, so this survey should take around 5 minutes to complete. You’re welcome to skip any questions you’d prefer not to answer. The survey is completely anonymous.

As a thank you, you’ll receive a 15% off code at the end of the survey.

We’re really looking forward to hearing from you.

Polly McMaster
Founder, The Fold

You can skip any question you prefer not to answer.

1. Which of the following best describes your relationship with The Fold?

I have purchased within the last 6 months

I purchased 6–12 months ago

I last purchased 1–2 years ago

I last purchased more than 2 years ago

I know The Fold but have never purchased

I’m new to The Fold / I have only recently discovered the brand

2. Where are you based?

3. How old are you?

4. Which best describes your usual working pattern?

5. What best describes your current industry / occupation?

6. What best describes the stage you are at in your career?

Please select one

RISING STAR: a young professional or individual contributor on track to increased responsibility

TRAILBLAZER: a mid-career professional managing and leading teams to break through to the next stage

CHANGE-MAKER: senior professional who either holds executive level position or an advisor to top management or clients

ENTREPRENEUR / FREE AGENT: an innovative professional who is working independently, starting or growing their own business or helping others to achieve their goals

SAFE PAIR OF HANDS: a reliable professional, comfortable where I am, performing steadily and consistently in my role

Other (please specify)

7. Which fashion brands do you currently buy from or particularly admire?

8. Approximately what proportion of your workwear wardrobe is from The Fold?

9. When buying clothes for work, what matters most to you?

Select up to three

10. How have your wardrobe needs changed over the past 2–3 years?

Select all that apply.

11. How often do you typically buy clothing for yourself?

12. Where do you discover new fashion brands and products?

Select up to five

13. What influences you to buy from a fashion brand?

Select up to five

14. What, if anything, has stopped you buying from The Fold?

Select up to three

15. Thinking about your first purchase, what made you choose The Fold?

Select up to three

16. How long do you typically keep purchases from The Fold?

Is there anything you would like to tell us about how your Fold pieces wear over time?

What do you usually do with your Fold pieces when you no longer wear them?

Select all that apply

17. What makes you choose The Fold over other brands when you're looking to buy something?

Select up to five

18. How has your shopping frequency with The Fold changed over the past 12 months?

I shop with The Fold more often

I shop with The Fold slightly more often

My shopping frequency is about the same

I shop with The Fold slightly less often

I shop with The Fold much less often

I’m too new to say

If your shopping frequency has changed, what has influenced this?

Select up to three

19. Thinking about your wardrobe and future collections, what would you love to see more of from The Fold?

Select up to three

20. Is there anything you wish The Fold offered that we don't currently make?

21. Thinking about the future, which best describes the role you’d like The Fold to play in your wardrobe?

Primarily for work and professional dressing

Mainly for work, with more options for life beyond work

A versatile wardrobe for work, weekends and occasions

More focused on occasion and event dressing

I’m happy with the role The Fold plays today

Other

22. Thinking about your experience of shopping with The Fold, how would you rate the following?

23. Which of these would make shopping with The Fold feel more valuable to you?

Select up to three

24. Have you used The Fold's in-store or virtual styling service?

25. How well do the following words describe The Fold today?

Select one answer for each.

26. If you could change one thing about The Fold - or ask us to do something differently - what would it be?

27. How likely are you to recommend The Fold to a friend or colleague?

0 = Not at all likely

10 = Extremely likely

What is the main reason for your score?

28. How likely are you to shop with The Fold again in the future?

0 = Not at all likely

10 = Extremely likely

If you are able to, please tell us more about the reason behind your score…

29. How did you first discover The Fold?

Single choice

30. What would make you most look forward to hearing from The Fold?

Select up to five

31. How would you prefer to hear from The Fold?

Survey Complete

Thank you again for taking the time to complete this survey.

To receive your 15% off code via email, please enter your email address below.

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	Excellent	Good	Average	Poor	Haven't used
Website
Product information
Size / fit information
Size availability
Delivery
Returns
Refunds
Customer service
Packaging
In-store experience
Styling service

	Very well	Quite well	Somewhat	Not very well	Not at all	Not sure
Modern
Stylish
Distinctive
Sophisticated
Premium
High quality
Flattering
Confident
Contemporary
Professional
Good value for the quality
Classic
Timeless